If you’re a skincare enthusiast or even just someone who likes to keep their skin in top shape, you’ve probably heard of The Ordinary. Known for their game-changing approach to skincare, The Ordinary has revolutionized the beauty industry by offering high-quality, effective ingredients at a price that doesn’t break the bank. Let’s explore the latest updates from The Ordinary, their best deals, and how you can build an effective skincare routine without spending a fortune.
The Ordinary’s Secret to Success: Transparency and Simplicity
The Ordinary has a unique approach to skincare: they keep it simple and transparent. Instead of using flashy marketing terms or fancy packaging, they focus on science-backed formulas with straightforward names like Niacinamide 10% + Zinc 1% and Hyaluronic Acid 2% + B5. This transparency allows you to know exactly what you’re putting on your skin and how it works.
Their minimalist packaging and honest marketing have resonated with consumers, making The Ordinary a favorite among skincare enthusiasts and dermatologists alike. The brand’s affordability and effectiveness have made high-quality skincare accessible to everyone, and that’s what sets them apart from the competition.
What’s New at The Ordinary?
The Ordinary is constantly expanding its product line to address a variety of skincare concerns, from hydration and anti-aging to acne and hyperpigmentation. Their latest launches have been a huge hit, with products that target specific skin issues while maintaining the brand’s commitment to affordability.
1. Multi-Peptide Lash and Brow Serum
One of the most talked-about recent launches is The Ordinary’s Multi-Peptide Lash and Brow Serum. This product is designed to enhance the look of lashes and brows, making them appear fuller and healthier. Packed with peptides, this serum supports hair growth and strengthens lashes and brows over time. It’s a must-try if you’re looking to boost your natural beauty.

2. Glucoside Foaming Cleanser
Another exciting addition is the Glucoside Foaming Cleanser, which provides gentle yet effective cleansing without stripping the skin of its natural oils. This cleanser is perfect for all skin types, including sensitive skin, and helps maintain your skin’s moisture barrier. It’s a great first step in your skincare routine and pairs well with other The Ordinary products.
Building Your Skincare Routine with The Ordinary
One of the best things about The Ordinary is how easy it is to create a customized skincare routine. Whether you have dry skin, oily skin, or are dealing with signs of aging, The Ordinary has products that can work for you. Here’s a simple guide to building your routine:
1. Start with a Cleanser
Cleansing is the first step in any skincare routine, and The Ordinary offers several options to get your skin clean and fresh. The Squalane Cleanser is a fan favorite, known for its gentle, non-drying formula that removes makeup and impurities. It’s perfect for all skin types and leaves your skin feeling soft and hydrated.
2. Use an Active Ingredient
Depending on your skin concerns, this is where you can tailor your routine. For example:
- If you’re dealing with acne or oily skin, try Niacinamide 10% + Zinc 1% to reduce excess oil and minimize the appearance of pores.
- For hydration and plumping, Hyaluronic Acid 2% + B5 is a fantastic option that keeps your skin hydrated and smooth.
- If you want to brighten your complexion and target hyperpigmentation, Alpha Arbutin 2% + HA is great for evening out skin tone.
- For anti-aging, the Buffet serum is packed with peptides to reduce the appearance of fine lines and wrinkles.
3. Don’t Forget Your Moisturizer
Hydrating your skin is crucial, and The Ordinary has you covered. Their Natural Moisturizing Factors + HA is a lightweight yet hydrating moisturizer that locks in moisture and strengthens the skin barrier. It’s formulated with amino acids, ceramides, and hyaluronic acid to keep your skin feeling soft and nourished.
4. Finish with Sunscreen (AM Routine Only)
Sunscreen is non-negotiable in any skincare routine, especially if you’re using active ingredients like acids or retinoids. While The Ordinary doesn’t offer sunscreen at the moment, you can pair their products with your favorite SPF to protect your skin from harmful UV rays.

The Best Deals and Promotions
The Ordinary is already known for its budget-friendly prices, but that doesn’t mean you can’t save even more. Here are some ways to score the best deals:
1. Seasonal Sales and Discounts
The Ordinary often participates in seasonal sales events like Black Friday and Cyber Monday, offering discounts on their entire range of products. These sales are the perfect time to stock up on your favorites or try new items without spending too much.
2. Value Sets and Bundles
If you’re looking to buy multiple products, check out The Ordinary’s value sets and bundles. These curated collections often come at a reduced price, making it easy to build a complete skincare routine. For example, they might offer a hydration set that includes their Squalane Cleanser, Hyaluronic Acid 2% + B5, and Natural Moisturizing Factors + HA at a discounted rate.
3. Loyalty Rewards
While The Ordinary doesn’t have a traditional rewards program, you can keep an eye out for promotions through their parent company, Deciem. Signing up for their newsletter will keep you informed about any upcoming sales, exclusive offers, and new product launches.
The Ordinary’s Commitment to Science and Safety
One of the reasons people trust The Ordinary is because of their commitment to science and safety. Each product is formulated with clinically proven ingredients, and the brand is transparent about how these ingredients work. You won’t find any hidden chemicals or marketing fluff here—just straightforward, effective skincare.
The brand’s focus on research and development means that every product is backed by data. They also prioritize consumer safety, offering detailed instructions and guidelines on how to use each product. If you’re ever unsure about which products to mix or how to incorporate a new ingredient into your routine, The Ordinary provides comprehensive resources to guide you.
How to Use The Ordinary’s Acids and Retinoids
The Ordinary’s range of acids and retinoids can be transformative for your skin, but they should be used with caution. Here are some expert tips to get the best results:
- AHAs and BHAs: The Glycolic Acid 7% Toning Solution is great for exfoliating the skin and improving texture. However, it should be used only a few times a week and always followed with sunscreen the next day.
- Retinoids: The Ordinary offers various strengths of retinoids, from Granactive Retinoid 2% Emulsion to Retinol 1% in Squalane. Start with a lower concentration and gradually work your way up to minimize irritation. Use retinoids in the evening, and make sure to apply moisturizer to keep your skin hydrated.

Sustainability and Ethics
The Ordinary is also committed to ethical practices and sustainability. All of their products are cruelty-free, and many are vegan. The brand uses minimal packaging to reduce waste, and they’re continuously exploring ways to be more environmentally friendly.
Their commitment to transparency extends to their environmental impact. The Ordinary regularly updates consumers on their efforts to make their operations more sustainable, so you can feel good about using products that align with your values.
Stay Updated with The Ordinary
To stay in the loop with the latest news, product launches, and promotions, make sure to follow The Ordinary on social media. Their Instagram page is filled with skincare tips, product information, and real testimonials from users who have transformed their skin using The Ordinary’s products.
You can also sign up for Deciem’s newsletter for insider access to upcoming sales and exclusive content. It’s the best way to ensure you never miss out on a great deal or an exciting new product.
Why The Ordinary Is a Must-Have in Your Skincare Arsenal
So, why choose The Ordinary? It’s simple: the brand offers effective, affordable, and science-backed skincare solutions that actually work. From their transparent approach to their commitment to quality, The Ordinary has proven that you don’t need to spend a fortune to achieve healthy, glowing skin.
Whether you’re dealing with acne, dryness, aging, or just want to maintain a radiant complexion, The Ordinary has something for you. With new products launching regularly and ongoing efforts to make skincare even more accessible, it’s no wonder The Ordinary continues to be a favorite in the beauty community.
Ready to transform your skin? Give The Ordinary a try and experience the power of simple, effective, and affordable skincare for yourself!